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1. Stop Making These 7 Online Marketing Mistakes and You Will Crush It, Says Neil Patel

   If you avoid those seven online marketing mistakes and you follow these tips you're going to generate more sales, says popular digital marketing expert Neil Patel. A common theme of Neil’s tips is creating a brand. “Google doesn't want to rank sites that aren't brands,” states Patel.

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2. We Want To Make It Easier For People To Go From Inspiration To Purchase, Says Pinterest CEO

   “I don't know about social commerce overall but I definitely know that our users often want to buy the things they find on Pinterest,” said Pinterest CEO Ben Silbermann while discussing going public on the NYSE. "We just want to make it easier for them to go from that inspiration all the way to reality, which in this case would be a purchase.”

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3. We Want To Be the World’s First Global Sleep Brand, Says Casper CEO

   “We really consider ourselves the sleep company,” says Casper co-founder and CEO Philip Krim. “Everything we do is about helping our customers sleep better. It's about getting a great mattress but it's about everything that could help you sleep."

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4. Your Choice Isn’t College or Oblivion, Says Mike Rowe

   “Your choice isn’t college or oblivion. It’s not higher education or alternative education,” says Mike Rowe of the TV show Dirty Jobs. In 2008, Mike created the mikeroweWORKS Foundation to launch a national PR campaign for skilled labor.

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5. 5G is Designed So That Industries Can Use Cellular at Massive Scale, Says Qualcomm CEO

   5G is really designed so that other industries such as automotive, self-driving cars, connected healthcare, connected education, connected infrastructure, are really set up to use cellular for the first time at massive scale, says Qualcomm CEO Steve Mollenkopf.

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6. The Secret to Subscription Business Models is to Think About Your Customers, Says Zuora CEO

   “The secret of these business models or products is not just going beyond on products. Think about your customers,” says Zuora CEO Tien Tzuo. Zuora helps companies implement subscription business models into their existing products and services using their cloud-based software.

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7. Automation Will Not Kill the Need for Human Skills In Manufacturing, Says Allegion CEO

   “Where you have a high variation you're always going to have the need for human input,” says Dave Petratis, CEO of Allegion. "Where you add variation to the product that's being developed or manufactured it requires labor. I can think of a variety of industries where automation will not kill the need for human skills in manufacturing globally.”

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8. Preparing Your Business To Go Up In A Down Economy

   Consumer Confidence Index, or CCI, is one of the most interesting and reliable surveys for reflecting on and predicting the future of the economy. Reviewing the current economic status of consumers and their own expectations for the future is very telling and as the largest contributor to economic growth, consumer spending is responsible for up…

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9. Stop Making These 5 Deadly SEO Mistakes, Says Neil Patel

   After you stop making these 5 deadly SEO mistakes your google traffic is going to increase, says digital marketing expert Neil Patel. Sometimes just making a simple change can dramatically increase your traffic.

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10. Salesforce CEO: Every B2B and B2C Company Is Becoming a B2B2C Company

    Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be a traditional industrial company who's selling to B2B resellers and you have to be ready in this connected digital revolution to be able to connect directly to your consumer as well.”

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