YouTube Marketing & Social Networking

YouTube is a video-sharing website on which people can upload, share and view videos.  It exceeds 2 billion views a day. The average person spends 15 minutes a day on YouTube and 94% of AdAge top 100 advertisers have run campaigns on it. YouTube is more popular than all the TV networks' sites combined.

It may well become more important for your brand or company to be on YouTube than to be advertised on TV and there are the hugely successful commercial viral campaigns already to prove that. (Viralblog)

The study also looked at the demographics of bloggers who embed these videos. In general, 20-to-35-year-old bloggers embed most of the videos (57%), followed by teenagers (20%) and bloggers over 35 (20%).

While music videos are the most popular category across age groups, older bloggers tend to embed far more videos in the news and politics categories than younger bloggers. 20-to-35 year old bloggers are most active in embedding and linking to videos within their posts with 57% of total videos coming from this demographic group. (Read Write Web)

YouTube is using Google's sophisticated machine-learning technology, advertisers have incredibly powerful, yet intuitive tools to let them reach the right consumer at the right moment.  It has 4 different tools to reach your targeted Audience such as:

1. Demo, Geo, Language
2. Interest-Category Marketing
3. Remarketing
4. User-Type & Uploader

Content Targeting by Keyword, Video Category & Content Packs, Individual Videos & Channels, Buzz. Make your campaigns thrive through sight, sound and motion with, Promoted Videos, TrueView,  Brand Channels, Homepage, Insight.

You can also engage with your audience near the content that they love. Explore the various ways that you can showcase your brand beside YouTube's entertainment experiences:

• Partner Watch
• Video Targeting Tool
• Marketing Programmes
• YouTube Mobile