Search engines provide much of your website's daily traffic. If you can tap into a rich stream of internet traffic then you can reach much of your target market. Many Search Engines e.g. Google look at a number of variables which then together determine your ranking or the position of your listing on their search results. 

While blatant and unsavoury manipulation is frowned upon and often penalised by the Search Engines there are ways to improve your rankings in ways that also can improve the way your website works when someone visits your site. 

Using the principles of accessibility and usability we can make sites that are user-friendly and easy to navigate but also tend to show up higher in Search Engine results.

• What is SEO (Search Engine Optimisation)

Search Engine Optimisation is a technique with helps search engines such as Google, Yahoo, Bing etc find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. SEO may target different kinds of search, including image search, local search, video search and so on. There are two different approaches that can increase your website traffic. Organic SEO and Search Engine Marketing (SEM).

• What is Organic SEO

Organic SEO is the process of improving the visibility of a website or a webpage in search engine via the 'natural' or un-paid search results.

• What is Search Engine Marketing (SEM) / Google AdWords

Search Engine Marketing is a form of internet marketing that seeks to promote website by increasing their visibility in search engine result pages (SERPs) through the use of search engine optimisation, paid placement, contextual advertising, and paid inclusion. SEM is also called Pay-Per-Click adsthat some third party software may be used for this online marketing campaign for instance, Google AdWords.

• What is the different between Organic SEO and Search Engine Marketing (SEM)

For Organic SEO, your website will be listed in the Green area below, whereas SEM will be listed in the Pink area.