Organic SEO

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The advantages and disadvantages of using Organic SEO techniques

- Advantages:

  • Organic SEO costs much less when compared with PPC ads in the long run
  • Search Results (your keyword ranking) normally stay good in a long run
  • High CTR (Click Through Rate) of organic listing are usually higher
  • Because of the high CTR, the conversion Rate is also higher
  • Doesn't require regular maintenance, once the website is fully SEO optimized. Bear in mind, if you update new web content regularly by yourself, you should have essential knowledge about SEO, Cobweb do offer comprehensive SEO training course.
  • No click fraud activities in SEO as there is no pay for listing

- Disadvantages:

  • Organic SEO doesn't provide instant traffic results, because it takes time to get those results (Normally take 4-8 weeks, but in some cases it can take up to half year depends on the market competition for those keywords/phases).
  • No guaranteed results, because search engine is a dynamic platform, therefore search results may change over time.
  • May have to change the structure of your website or the content of your website.

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