Advertising should be everything you do. It starts from your Brand Identity which includes your logo(s) which appear on everything from stationery, business cards to your website and/or television advertising.

If you are launching a new product or service it should be integrated into your exisiting identity. Maybe it is an opportunity to change or update your Corporate Brand.

When gathering content for a website why not produce branded literature such as brochures, flyers, business cards etc.

Then promote your company, product or service online or in exisiting media such as newspapers, billboards, television. It makes sense to have just one company who can do all of this for you.

...take a look at the example >>

Search Engine Optmization

Search engines provide much of your website's daily traffic. If you can tap into a rich stream of internet traffic then you can reach much of your target market. Many Search Engines e.g. Google look at a number of variables which then together determine your ranking or the position of your listing on their search results.

While blatant and unsavoury manipulation is frowned upon and often penalised by the Search Engines there are ways to improve your rankings in ways that also can improve the way your website works when someone visits your site.

Using the principles of accessibility and usability we can make sites that are user-friendly and easy to navigate but also tend to show up higher in Search Engine results.

Accessibility & Usability

Accessibility generally means designing sites for people with disabilities in mind e.g. visually-impaired. But it also has the side benefit of making sites easier for all people to navigate and understand whilst making it more receptive to search engines.

Usability is essentially about making the site user-friendly so that most if not all visitors to your site find it easy to navigate and reach the information they require in a timely, efficient manner.

One of the most important and most often ignored part of a website is the measuring of your web site traffic and the subsequent analysis of what can often become large amounts of data.

We can identify which are the best sources of traffic for your site and also which keywords or phrases are best to include in your web site content to improve the amount of traffic visitng your site using a variety of online marketing techniques.

Press Releases

Press Releases can give you an opportunity to get valuable space online and in normal advertising media such as newspapers, magazines, TV and Radio. Providing newsworthy stories, to editors in your specialist field, can result in streams of traffic to your site. They also have the added benefit of providing up-to-date content for your site which can then also be indexed by the search engines e.g. Google.

Animated Movies/Videos/CDs & DVDs

Using Macromdia Flash to animate graphics and text can be a useful way to liven up your website - to give that "wow" factor that will encourage people to make that final step of contacting you or buying your product.

In much the same way as music videos provide a useful way of marketing a band we can shoot some video of your location, product or service for your presentations, website or multimedia CD / DVDs.